HongKonger Community Center
A brand identity to unite Hong Kong people
Discipline
Brand Design, Logo Design
Status
Volunteering project that was published in 2022
Timeline
8/2022 (2 weeks)
Tool
Adobe Illustrator, Adobe Photoshop
Team
Solo
Problem
Lacking a strong brand identity to tell its story
As a newly founded organization, HongKonger Community Center didn't have any visual material to convey its mission and attract members.
Solution
Incorporate local culture to raise awareness
Establish an authentic brand identity by utilizing the Cantonese language and Hong Kong slangs to grab people's attention and create a sense of familiarity.
No items found.